The Only Consultant Dedicated to Helping Equipment & Event Rental Companies Grow Profitability

Free Rental Profit Leak Assessment

Where is your profit leaking?

Answer 15 yes-or-no questions and get your leak score out of 100, see which areas are costing you the most, and get the guide to plug every leak.

15 questions
About 60 seconds
No numbers to look up
Get my leak score →
Sample Result
62 / 100
Significant Profit Leakage
Your score appears the moment you finish, with the full guide to fixing it.

Take The Rental Profit Leak Assessment

Receive A 13-Page Plan To Plug The Gaps

What Best Describes Your Business?

Event Rentals

Equipment Rentals

Who Can Benefit From Business Coaching?

The Owner-Operator

Wearing all the hats and carrying much of the business. Searching for structure, delegation, and clarity.

The Growth Seeker

Scaling up fast with growing revenue, but profitability, leadership, and consistency are lagging.

The Systems Builder

Optimizing and growing and focused on creating stronger processes, leadership, market expansion, and execution.

The Exit Planner

Preparing to sell or hand off to the next generation and thinking about transition, succession, valuation and transferability.

Brenden Moran, rental business coach
Meet Brenden

Built inside the rental industry, not outside it

Most rental owners don't need more ideas. They need someone who has run a multi-million-dollar operation and knows which fix matters first.

That's the work: finding where profit is leaking, building the systems that keep it, and developing a team that doesn't need you in every decision.

8% → 45–50%
Operating profit, equipment rental
$240,000/yr
Recurring bottom-line savings, event rental
See more about me
Book It! The Newsletter - business tips for equipment and event rental pros

Book It!

The Newsletter

Business tips for rental pros every week.

Book It! The Podcast - rental business tips and expert interviews with Brenden Moran

Book It!

The Podcast