FAQ | Brenden Moran Coaching

Questions rental owners ask

Straight answers about how coaching works, what it costs, and what to expect. If yours isn't here, just ask.

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Who do you work with?

Independent event and equipment rental owners across the U.S. Whether you're running every order yourself or building a team to step back from the day to day, the work is built around where your business is right now.

Is my business too small for coaching?

No. Coaching shouldn't be reserved for high-revenue companies, so it's priced to work for smaller operators too. If you're not ready for ongoing coaching, a short consultation is a good place to start.

How is this different from a general business coach?

I've run rental operations myself, at a large international equipment rental company and a small Southern California event rental business doing high-end weddings and corporate events. I've been where you are, and I've built tools specifically for this industry that a generic business coach doesn't have. More about my background

Cost and commitment

What does coaching cost?

$500 every four weeks, plus a one-time $500 startup fee. That covers weekly 30-minute one-on-one sessions, a business review and growth plan, templates and tools, and email support between sessions.

Is there a contract or minimum commitment?

No minimum and no cancellation penalty. You can cancel anytime, effective at the end of your current four-week billing period. Payments aren't refunded.

Do you offer a guarantee?

No. Since there's no long-term contract, I have to earn your business every billing cycle.

Why are sessions only 30 minutes?

Because rental owners don't have another hour to spare every week. More importantly, I've found we cover the same ground in 30 minutes that we would in 60. We stay focused on the task at hand and don't waste time. That's the same approach, built on lean principles and time management, that I'll help you bring to your business.

The exception is larger, more complex businesses, or companies where several people need coaching together or separately. In that case, you can add another 30-minute slot at the same price as the first.

How it works

What happens in the first 90 days?

We start with a customized 90-day plan, getting you oriented to coaching and getting me to know you and your business. Then we work on the one or two major issues that usually led you to reach out, since those often need urgent attention.

Around the 90-day mark, we shift to long-term strategy and build your first-year execution plan.

How long before I see results?

Many owners see quick wins in the first 90 days. Change that sticks, like systems your team runs without you, usually takes 12 to 36 months. The goal is to build enough capacity that you won't need weekly coaching. That's when I step out and let the business run on its own.

Do you work on-site?

Yes. Coaching clients can add full-day or multi-day on-site sessions for strategy, team training, team building, and more. I typically recommend an on-site strategy session around the 90-day mark, but it isn't required. On-site days are billed separately from your coaching agreement.

Will I need new software?

Coaching runs inside a platform called 90, where we share tasks, your strategic plan, KPIs, and meeting notes. You can roll it out to your team if you'd like, but it isn't required.

Getting started

What should I do if I'm not sure where to start?

Take the Rental Profit Leak Assessment. It's 60 seconds of yes-or-no questions, with no numbers or financials required, and it shows where your business is most exposed. It's a good launching point for focusing on what'll make a difference in your business starting today, and it's free.

Do you have free resources?
What's the next step if I want to talk?

Book a free call. We'll talk through what's going on in your business and whether coaching makes sense. No hard pitch, just a friendly conversation. Book a call

Have any other questions?

Send a message or grab a time to talk.